International Women's Day!
A cosmetic entrepreneur Helena devoted her life to make the most of women's beauty. According to her website helenarubinstein.com "she considered beauty a means to power and seduction, reflecting intelligence and education, and it was to direct all she did. Helena was born in a Jewish Ghetto in 1872 and her early life suggested she was destined to become such a powerful woman. Her plan was to recreate the formula of her face cream and teach these women the rules of beauty." When she opened her first beauty salon in Sydney, Australia she invented something new, a sanctuary dedicated to beauty, skincare and aesthetic treatments. Can Ms. Helena get a Hallelujah! She knew that as women not only do we need to dominate in a male- oriented world.. but we need to look amazing while doing it. Helena's circumstances should be a lesson for us all, that even if you don't start out where you want to be, it doesn't stop you from going where you want to go!
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